{"id":210,"date":"2004-06-02T00:00:00","date_gmt":"2004-06-02T00:00:00","guid":{"rendered":"http:\/\/beta.idanca.net\/2004\/06\/02\/como-aticar-a-brasa\/"},"modified":"2008-08-04T18:22:02","modified_gmt":"2008-08-04T21:22:02","slug":"como-aticar-a-brasa","status":"publish","type":"post","link":"https:\/\/idanca.net\/como-aticar-a-brasa\/","title":{"rendered":"Como ati\u00e7ar a brasa | How to stir up the fire"},"content":{"rendered":"<p><span lang=\"pt-br\">A primeira vez que ouvi Eduardo Kac falar de seu <a href=\"http:\/\/www.ekac.org\/8thday.html\">biobot<\/a>, contando sobre como o rob\u00f4 era movimentado pela multiplica\u00e7\u00e3o e movimenta\u00e7\u00e3o de organismos vivos, imediatamente pensei no funcionamento do <a href=\"http:\/\/www.canalcontemporaneo.art.br\">Canal Contempor\u00e2neo<\/a>, relacionando sua atua\u00e7\u00e3o \u00e0 multiplica\u00e7\u00e3o e \u00e0 movimenta\u00e7\u00e3o dos indiv\u00edduos conectados \u00e0 rede, mas pensei tamb\u00e9m no nosso pr\u00f3prio funcionamento como indiv\u00edduos, a partir das infinitas conex\u00f5es que o nosso c\u00f3digo gen\u00e9tico faz com outros organismos vivos. <\/span><\/p>\n<p><em>O Oitavo Dia (1) nos coloca diante da condi\u00e7\u00e3o transg\u00eanica do ser humano, do fato do Projeto Genoma Humano ter demonstrado que carregamos DNA descendente de v\u00edrus em nosso c\u00f3digo gen\u00e9tico, e &#8220;sugere que as no\u00e7\u00f5es &#8220;rom\u00e2nticas&#8221; do que \u00e9 natural t\u00eam de ser questionadas&#8230;&#8221;<\/em><\/p>\n<p>O que mais me interessa no conhecimento do Genoma Humano \u00e9 o fato dele nos evidenciar uma ampla descend\u00eancia e, a partir dela, podermos entrar em contato com o fato de sermos feitos de peda\u00e7os. Peda\u00e7os esses que nos estruturam e que nos conectam ao exterior e ao coletivo. \u00c9 a percep\u00e7\u00e3o in\u00e9dita do coletivo em nosso interior, mesclada \u00e0 viv\u00eancia de rede das novas tecnologias, que nos possibilitam vislumbrar novas rela\u00e7\u00f5es entre a individualidade e a coletividade na condi\u00e7\u00e3o humana.<\/p>\n<p><strong>Proposta de um trabalho de m\u00eddia t\u00e1tica<\/strong><\/p>\n<p><em>Como um jornalista vai conseguir dar continuidade a uma mat\u00e9ria e convencer o seu editor da import\u00e2ncia da mesma, se o jornal n\u00e3o recebe um \u00fanico coment\u00e1rio a respeito?<\/em><\/p>\n<p>Tenho ouvido de jornalistas e cr\u00edticos de v\u00e1rias \u00e1reas que o nosso sil\u00eancio nos jornais \u00e9 determinante para a falta de espa\u00e7o que encontramos na m\u00eddia. Que ao nos calarmos diante das mat\u00e9rias realizadas e da falta das mesmas, apenas contribu\u00edmos para a id\u00e9ia de que somos um assunto sem import\u00e2ncia para o p\u00fablico.<\/p>\n<p>A quest\u00e3o que se coloca \u00e9 a seguinte: se n\u00f3s mesmos somos o nosso p\u00fablico n\u00famero um, por que n\u00e3o atuamos como tal?<\/p>\n<p>Por que n\u00e3o cobramos dos Cadernos de Cultura dos jornais de nossas cidades que cubram certos eventos? Por que n\u00e3o comentamos as boas mat\u00e9rias? Por que n\u00e3o pedimos continuidade no desenvolvimento de algumas delas? Por que n\u00e3o reclamamos de certas mat\u00e9rias maldosas e pouco embasadas? Por que n\u00e3o criticamos a postura pouco respons\u00e1vel de alguns jornalistas?<\/p>\n<p>A resposta, que mais tenho ouvido, se baseia sempre na id\u00e9ia de n\u00e3o termos consci\u00eancia de classe e de n\u00e3o sabermos atuar em nome da coletividade. Ser\u00e1? Tanto classe, como coletivo s\u00e3o conjuntos. Melhor ent\u00e3o come\u00e7armos da base, olhando para os elementos que os formam.<\/p>\n<p>Quando cada um de n\u00f3s se cala diante do jornal e evita qualquer intera\u00e7\u00e3o com o ve\u00edculo de comunica\u00e7\u00e3o, estamos sendo indiv\u00edduos ap\u00e1ticos. Mesmo estando indignados, n\u00e3o somos capazes de reagir. Se formos um conjunto de indiv\u00edduos abatidos, que esp\u00e9cie de coletivo isso forma?<\/p>\n<p>Se come\u00e7armos individualmente a reagir, em diversas cidades, isso pode provocar uma rea\u00e7\u00e3o em cadeia que nos leve a uma soma de elementos atuantes. Elementos atuantes \u00e9 igual a um conjunto atuante? Um conjunto atuante pode levar a uma forma\u00e7\u00e3o de classe e de coletivo? S\u00f3 saberemos as respostas, come\u00e7ando a partir da atua\u00e7\u00e3o de cada um.<\/p>\n<p>A brasa est\u00e1 a\u00ed para ser ati\u00e7ada. Abana daqui, sopra de l\u00e1, aos poucos, com delicadeza e perseveran\u00e7a, podemos fazer dessa brasa um foguinho. Individualmente, ou em pequenos grupos, podemos tra\u00e7ar estrat\u00e9gias que tenham como objetivo aumentar a nossa visibilidade nos jornais. \u00c9 importante lembrar que o aumento de visibilidade gera aumento de p\u00fablico, que por sua vez pode ampliar o mercado e a circula\u00e7\u00e3o de recursos. Estamos acostumados a achar que esses fatores, t\u00e3o cruciais para o desenvolvimento da produ\u00e7\u00e3o art\u00edstica, est\u00e3o estagnados, num beco sem sa\u00edda. (Ser\u00e1 que existe alguma liga\u00e7\u00e3o entre a nossa estagna\u00e7\u00e3o de mercado e a nossa apatia pol\u00edtica?)<\/p>\n<p><strong>Como ati\u00e7ar a brasa?<\/strong><\/p>\n<p>1 \u2013 Escreva um <em>emeio<\/em> para o editor do Caderno de Cultura do seu jornal fazendo coment\u00e1rios sobre mat\u00e9rias publicadas e\/ou a falta delas, com c\u00f3pia oculta para <a href=\"mailto:canal@canalcontemporaneo.art.br\">canal@canalcontemporaneo.art.br<\/a> ou <a href=\"mailto:redacao@idanca.net\">redacao@idanca.net<\/a>.<\/p>\n<p>2 \u2013 Se tiver sido sobre uma mat\u00e9ria, envie a mesma para o Canal Contempor\u00e2neo ou o idanca.net, juntamente com a data e o nome do jornal em que foi publicada.<\/p>\n<p>3 \u2013 O <em>emeio<\/em> e a mat\u00e9ria ser\u00e3o publicados no Blog do Canal Contempor\u00e2neo e no novo blog que o <strong>idanca.net<\/strong> lan\u00e7a em breve.<\/p>\n<p>4 \u2013 Essas publica\u00e7\u00f5es no blog ter\u00e3o chamadas peri\u00f3dicas nos e-nformes do Canal Contempor\u00e2neo e do <strong>idanca.net<\/strong>.<\/p>\n<p>5 \u2013 Caso receba alguma resposta do editor e quiser public\u00e1-la, coloque-a como coment\u00e1rio no Blog.<\/p>\n<p><strong>Esse texto est\u00e1 publicado no Blog do Canal Contempor\u00e2neo e aguarda receber contribui\u00e7\u00f5es para o desenvolvimento desse trabalho. <\/strong><\/p>\n<p>(1) <em>O Oitavo Dia<\/em>, texto sobre a obra de mesmo nome de Eduardo Kac publicado no livro <em>Redes Sensoriais: arte, ci\u00eancia, tecnologia<\/em>; organiza\u00e7\u00e3o de K\u00e1tia Maciel e Andr\u00e9 Parente, Rio de Janeiro, Contra Capa Livraria, 2003.<\/p>\n<p><em>*<strong>Patricia Canetti<\/strong> \u00e9 artista e criadora do <a href=\"http:\/\/www.canalcontemporaneo.art.br\">Canal Contempor\u00e2neo<\/a>. <\/em><br \/>\n<span lang=\"en-us\"><strong>Translation by Sarah Hyde, Ccaps Translation and Localization.<\/strong><\/span><\/p>\n<p>The first time that I heard Eduardo Kac speaking about his <a href=\"http:\/\/www.ekac.org\/8thday.html\">biobot<\/a>, describing how the robot moved by means of the multiplication and movement of live organisms, I immediately thought about <em>Canal Contempor\u00e2neo<\/em> (Contemporary Channel), a site located at <a href=\"http:\/\/www.canalconteporaneo.art.br\">www.canalconteporaneo.art.br<\/a>. In the site, the robot\u2019s activities are related to the multiplication and movement of the individuals connected to the network. It also made me think about how we work as individuals through the infinite connections that our genetic code makes with other living organisms.<\/p>\n<p><em>&#8220;O Oitavo Dia&#8221; (1) brings us before the transgenic condition of the human being, after the Human Genome Project demonstrated that we carry virus DNA in our genetic code, and &#8220;suggests that the \u2018romantic\u2019 notions that this is natural must be questioned&#8230; <\/em><\/p>\n<p>What interests me most about the Human Genome Project is the fact that is demonstrates an ample descendence, and from this descendence we are able to understand that we are made of pieces that structure us and connect us to the exterior and the collective. It is the unprecedented perception of the collective in our inner nature combined with the experience we have with the network of new technologies that allows us to glimpse new relationships between individuality and collectivity in the human condition.<\/p>\n<p><strong>Proposal of a tactic media project <\/strong><\/p>\n<p><em>How can a journalist give continuity to a story and convince his\/her editor of its importance if the newspaper does not receive a single related comment? <\/em><\/p>\n<p>I have heard journalists and critics of various areas say that it is our silence in newspapers that is the cause of the lack of space related to arts found in today\u2019s media. That in the very act of our silence in relation to the stories written and even the lack of such stories, we contribute the idea that we are a subject that lacks importance for the public.<\/p>\n<p>The issue at hand is the following: if we ourselves are our own number one public, why don\u2019t we play the part?<\/p>\n<p>Why don\u2019t we mobilize to encourage the Cultural Sections of the newspapers in our cities to cover certain events? Why don\u2019t we comment on the good stories? Why don\u2019t we request the continued development of such stories? Why don\u2019t we complain about certain malicious and unfounded stories and why don\u2019t we criticize the poor posture of some journalists?<\/p>\n<p>The answer that I have most often heard is usually based on the idea that we do not have a class conscience and that we do not know how to act in the name of collectivity. Could this be it? Both class and the collective are groups. Therefore, it is better if we begin with the foundation, examining the elements that form it.<\/p>\n<p>When each one of us remains silent, even with a newspaper that avoids any interaction with the means of communication, we are being apathetic individuals. Although we are indignant, we are incapable of reacting. If we were a group of downcast individuals, then what kind of collective species does this make us?<\/p>\n<p>If we begin to individually react in diverse cities, we can provoke a chain reaction that brings us to a sum of active elements. Are active elements equal to an active group? Can an active group lead to the formation of class and a collective group? We will only know the answers after each one of us begins to react.<\/p>\n<p>The coal is there to be stoked. Fan it a little on this side, blow it on that side, little by little, delicately and with perseverance. In this way, we can turn the coal into a small fire. Individually, or in small groups, we can create strategies that aim at increasing our visibility in the newspapers. It is important to remember that an increased visibility leads to an increased public, which in turn can expand the market and the circulation of resources. We are used to thinking that these factors, so crucial for the development of the artistic product, are stagnant \u2013 stuck at a dead end with no way out (Could there be a connection between our market stagnation and our political apathy?).<\/p>\n<p><strong>How do we stoke the embers?<\/strong><\/p>\n<p>1 \u2013 Write an e-mail for the editor of the Culture and Arts Section of your local newspaper commenting on published materials and\/or lack thereof, copying <a href=\"mailto:canal@canalcontemporaneo.art.br\">canal@canalcontemporaneo.art.br<\/a> or <a href=\"mailto:redacao@idanca.net\">redacao@idanca.net<\/a>.<\/p>\n<p>2 \u2013 If you see a relevant material, send it to Canal Contempor\u00e2neo or to  www.idanca.net together with the date and the name of the newspaper where the material appeared.<\/p>\n<p>3 \u2013 The e-mail and the story will be published in the Canal Contempor\u00e2neo blog and in the new blog that www.idanca.net will be launching briefly.<\/p>\n<p>4 \u2013 The publications in the blog will have periodic headlines published at the Canal Contempor\u00e2neo and at www.idanca.net.<\/p>\n<p>5 \u2013 If you receive a response from the editor and wish to publish it, please place it as an entry in the Blog.<\/p>\n<p>This text is published in the Canal Contempor\u00e2neo blog, which awaits contributions for the development of this project.<\/p>\n<p>(1) <em>O Oitavo Dia<\/em> (&#8220;The Eighth Day&#8221;) is a text about the work that carries the same name by Eduardo Kac. It was published in the book <em>Redes Sensoriais: Arte, Ci\u00eancia, Tecnologia<\/em>; organization by K\u00e1tia Maciel and Andr\u00e9 Parente, Rio de Janeiro, Contra Capa Livraria, 2003.<\/p>\n<p><em>*<strong>Patricia Canetti<\/strong> is an artist and founder of the <a href=\"http:\/\/www.canalcontemporaneo.art.br\">Canal Contempor\u00e2neo<\/a>. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span lang=\"pt-br\">Patricia Canetti sugere formas de ampliar o espa\u00e7o para a cultura nos jornais.<\/span><span lang=\"en-us\">Patricia Canetti suggests ways to expand the space for culture in periodicals.<\/span><\/p>\n","protected":false},"author":80,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[46,28],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como ati\u00e7ar a brasa | How to stir up the fire -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/idanca.net\/como-aticar-a-brasa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como ati\u00e7ar a brasa | How to stir up the fire -\" \/>\n<meta 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